A hit on the Russian version of YouTube, this song called 'Song for Sarah' by Vlad and Boris, comes from Russia with love to their neighbor Sarah Palin.
Complete with crappy dancing (a blend of rap, aerobics and erotica), tragic clothing, and a singer armed with a telescope for daily across continent spying on Mrs Palin, the scene is Borat meets stalker!
Sorry boys, I doubt you will be entering Mrs Palin's airspace any time soon.
Implications - The digital age has allowed for viral advertising from businesses and artists, reaching customers in a new and effective way. Businesses can market to young buyers by incorporating humor and public figures into their advertisements, breaking away from the traditional commercial and creating a memorable ad that will attract both consumer and media attention.
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