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Knife-Wielding Fashion Spreads

Badass Bijou Phillips Scowls in DT Magazine

— January 24, 2009 — Naughty
Actress Bijou Phillips is gracing the spread of the Spanish magazine DL and she looks like she's not taking any prisoners.

The seductive blonde, who is yet to become a household name, is captured laying and kneeling on a bed while brandishing a chef's knife and looking straight ahead at her “audience” in a menacing way.

A caption on the magazine says, "Belleza letal," which means “lethal beauty.” That sure explains the violence-themed spread!

Implications - Shock tactics are certainly not a new way of attracting audience attention, but they are definitely a proven method of gaining mass appeal. Consumers are constantly looking for the latest in revolutionary items and ideas -- and scare tactics are a great example of this notion. Businesses can benefit from using this method, which has proven to be successful time and time again.
Trend Themes
1. Sharpened Style - The trend of using weapons or dangerous objects as fashion accessories is gaining popularity, presenting an opportunity for fashion brands to create edgy and provocative designs.
2. Provocative Advertising - Advertising campaigns that utilize shock tactics and unconventional imagery are proving to be effective in capturing consumer attention, providing an opportunity for marketing firms to push the boundaries and create memorable campaigns.
3. Revolutionary Ideology - Consumers are actively seeking revolutionary and groundbreaking concepts, making it an opportune time for entrepreneurs and innovators to introduce disruptive ideas that challenge the status quo.
Industry Implications
1. Fashion - The fashion industry can explore the use of unconventional and provocative accessories, such as weapons, to cater to consumers looking for edgy and unique styles.
2. Marketing - Marketing agencies have the chance to create attention-grabbing campaigns that utilize shock tactics and unconventional imagery to capture consumer interest.
3. Innovation - Entrepreneurs and innovators have an opportunity to introduce revolutionary ideas and concepts that challenge traditional norms and resonate with consumers seeking change.
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