Karl Lagerfeld has two fantasies that revolve around sexy women and champagne. Surprise. Lagerfeld did the photo shoot for a vintage of Dom Perignon featuring Claudia Schiffer in 2007 (OenothÃ©que, 1993) and Eva Herzigova (Rose, 1996) in 2006. These campaigns have rarely been seen, so in the spirit of the upcoming champagne holiday, here is Claudia Schiffer acting as Karl Lagerfeld's spouse in his different fantasies.
Implications - Consumers are looking for items that provide an escape from their everyday stresses. These products that contain a fantastical element are appealing to customers in modern society who are facing mounting responsibilities. Companies could develop more products that help alleviate problems in order to generate more revenue.
Stats for Champagne Campaigns
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Concept: Champagne Campaigns
Related: 57 examples / 44 photos
Segment: Females, 18-55
Comparison Set: 21 similar articles, including: sparkling live performances, 30 champagne-inspired innovations, and $11,000 champagne.
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