The latest pictures from the Victoria’s Secret Pink 2011 Spring/Summer collection have just hit the Internet -- and they are sizzling.
Described by the company itself as “Victoria Secret’s effortlessly younger sister,” the photoshoot features two college aged models frolicking suggestively in their dorm room underwear. In keeping with the brand’s sophomoric theme, collections like this one are supposedly meant to demonstrate how the Victoria’s Secret Pink brand is in line with the “independent spirit on campus—true of heart, intelligent, and empowered!”
Although, with that in mind, the photos themselves seem to focus slightly less on math courses and term papers than they do on other assets of college life. At the end of the day you really can’t fault Victoria’s Secret for knowing what side their bread is buttered on.
Key Themes Behind This Trend
- Sexy Branding
- Businesses could disrupt their industries by using sex appeal in their branding to appeal to younger consumers
- In-your-face Advertising
- There is a disruptive opportunity for businesses to use bold, in-your-face advertising tactics to generate buzz around their brand
- Campus Culture Promotion
- Promoting products and services that align with campus culture could be a disruptive trend in marketing to college students
Where This Applies
- Fashion
- Fashion brands could disrupt their industry by adopting a youthful, sexy branding strategy similar to Victoria's Secret Pink
- Marketing/advertising
- In order to stand out in a crowded advertising landscape, businesses could disrupt their industry by incorporating bold, attention-grabbing tactics
- Education
- There could be a disruptive opportunity for education-based companies to align their products and services with campus culture and the independent spirit of college students
