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Concentrated Skincare Serums

Vichy Minéral 89 Prebiotic Recovery & Defense Concentrate is Powerful

— September 16, 2021 — Marketing
The Vichy Minéral 89 Prebiotic Recovery & Defense Concentrate has been unveiled by the brand as part of its expansion of the namesake product line that will provide consumers with a way to fight against the signs of aging in a new way.

The serum works to increase radiance, improve the texture of the skin, reduce the appearance of fine lines in roughly four weeks and help with concerns including dullness and/or dryness. The product is achieved using Vichy Volcanic Water, 5% Vitreoscilla Ferment, 4% Niacinamide and Vitamin E.

Head of Brand at Vichy Laboratoires USA Jasteena Gill commented on the new Vichy Minéral 89 Prebiotic Recovery & Defense Concentrate serum saying, "As a leader in anti-aging skin care, Vichy remains committed to a continuous innovation pipeline that is a result of the brand’s pioneering research on exposome aggressors and their impact on the skin. The expansion of the Minéral 89 line underscores this commitment to advancing skin health and introducing products that not only accelerate skin repair, but protect the skin against future aggressors.”
Trend Themes
1. Prebiotic Skincare - The use of prebiotics in skincare products to promote healthy skin by supporting good bacteria on skin's surface.
2. Concentrated Anti-aging Serums - The development of concentrated anti-aging serums that improve skin texture, increase radiance, and reduce the appearance of fine lines and wrinkles in a short time.
3. Exposome Aggressors Skin Care - A focus on identifying and preventing the negative effects of environmental stressors and pollutants on skin health.
Industry Implications
1. Skincare Industry - The skincare industry can take advantage of the increasing demand for prebiotic skincare and develop innovative products that support the growth of good bacteria on the skin's surface.
2. Anti-aging Industry - The anti-aging industry can develop concentrated serums that effectively target and reduce the appearance of fine lines and wrinkles in a short time.
3. Environmental Protection Industry - The environmental protection industry can collaborate with the skincare industry to develop new products that protect the skin against exposome aggressors like pollutants and UV radiation.
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