There are few things worse than capturing a great candid moment on camera and then realizing it was shot portrait-style -- this is what the 'Vertical Video Syndrome: a PSA' clip looks to educate the masses on.

A parody of other PSAs, the video is hosted by puppet characters who begin by treating this serious (but not-so-serious) topic as a matter of the utmost severity. The video quickly turns comical, as it states reasons why vertical shooting should be discontinued. Reasons include: by the time movie theatres were rebuilt to accommodate vertical films, Mila Kunis would be old and ugly, or, George Lucas would have to re-release Star Wars in the skinny version -- both points equally valid and terrifying.

Resounding support for this message is given by the lengthy following of positive commenting YouTube users. Join the fight against Vertical Video Syndrome.