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Ventury Paris 'White Theory' Spring & Summer 2010 Collection

By: Michael Hines - Published: Apr 18, 2010   Updated: Jul 25 2011 • References: behance.net and behance.net
Ventury Paris knows that when it comes to designs, sometimes the absence of color is the loudest shade of all. The 'White Theory' Spring & Summer 2010 collection proves that white can still be a cool interior decorating color. I never stopped believing in white.

Contemporary furniture is usually vibrantly colored and uniquely styled. What Ventury Paris' 'White Theory' collection lacks in color, it more than makes up for in style.

Implications - Personally, I'm drawn in by the allure of a product like the 'White Theory' which seems ready-made for placement in a post-modern, minimalist apartment. It finds its beauty in being the antithesis of the colorful couches that are all the rage in most modern apartments. Ventury Paris' 'White Theory' shows what happens when you think outside of the box.