The Veja for iPad Campaign Promotes Very Tangible Tablet Events

By: Meghan Young - Published: Apr 30, 2012 • References: & ibelieveinadv
The Veja for iPad campaign brings to light the benefits behind tablet news apps. More emersive, interactive and extensive, this particular news portal offers so many different elements, people might as well be touching the real situation they are learning about. This sentiment is illustrated through the tag line, 'Feel the news,' which is accompanied by images of fingertips affected by the content on an iPad. For instance, a wrinkled fingertip is paired with the headline, 'The flood problems in Sao Paolo.'

Created by Sao Paolo-based ad agency G2 Brasil, the Veja for iPad campaign is simple, clever and direct. Art directed by Fernando Farillo with creative direction by Cristiane Albano, the campaign was photographed by Ricardo De Vicq. Stats for Touch-Worthy News App Ads Trending: Older & Average
Research: 8,228 clicks in 211 w
Interest: 3 minutes
Concept: Veja For IPad Campaign
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: newsworthy lingerie ads, pencil tip sculpture ads, and shadow puppet ads.