This innovative company has made bold breakthroughs with barcodes. Every single product bares a barcode, yet traditionally they are bland numerical images which go unnoticed. Vanity Barcodes aims to spice up product packaging with their literal barcodes; they transform the coded lines into clever images that reflect the product they are on.
Vanity Barcodes makes adorable graphics that would definitely make boring boxes more brilliant.
Implications - With so many similar products in the marketplace, it's difficult for consumers to differentiate between brands. Product packaging is the most significant element a company can address that will set them apart from their competitors. Companies can create unique or humorous packaging to appeal to their target markets and make their brand recognizable.