Vanity Barcodes Makes Bland Boxes Brilliant

By: Olivia Gissing - Published: Jul 8, 2011 • References: springwise & incrediblethings
Having trouble deciding between two similar cereal boxes at the store? Vanity Barcodes may have a hand in your decision.

This innovative company has made bold breakthroughs with barcodes. Every single product bares a barcode, yet traditionally they are bland numerical images which go unnoticed. Vanity Barcodes aims to spice up product packaging with their literal barcodes; they transform the coded lines into clever images that reflect the product they are on.

Vanity Barcodes makes adorable graphics that would definitely make boring boxes more brilliant.

Implications - With so many similar products in the marketplace, it's difficult for consumers to differentiate between brands. Product packaging is the most significant element a company can address that will set them apart from their competitors. Companies can create unique or humorous packaging to appeal to their target markets and make their brand recognizable. Stats for Product-Boasting Barcodes Trending: Older & Average
Research: 3,198 clicks in 254 w
Interest: 4 minutes
Concept: Vanity Barcodes
Related: 43 examples / 33 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: 30 barcode branding breakthroughs, 25 creative packaging ideas, and barcode art.