Vampires keep biting deeper into the main vein of popular culture. A pictorial for Elohim's Spring/Summer 2010 line features pale-faced models faces giving off a very vampire-esque vibe.
Elohim's new line is supposed to be the main attraction in this pictorial, but the static, pale faces of the vampire-influenced models do their best to steal the show. Vampires have always had a creepy yet seductive quality and photographer Sazeli Jalal definitely captures that here.
Implications - Businesses can benefit from popular film and television franchises by creating products and services that are inspired by the current pop culture crazes. Younger buyers are attracted to items and advertisements that reference imagery pertaining to their interests. A company can use this technique to reach new markets of buyers.
What's Driving This Trend
- Vampire Fashion
- Opportunity for fashion brands to create lines inspired by vampire imagery.
- Pop Culture-inspired Marketing
- Businesses can capitalize on current pop culture trends to reach younger markets.
- Seductive Creepiness
- Consumers are drawn to products with a creepy yet seductive quality, similar to vampire imagery.
Who This Affects Most
- Fashion
- Fashion brands can create vampire-inspired lines to appeal to younger buyers.
- Marketing
- Marketing teams can use pop culture trends to enhance their campaigns and attract new markets.
- Beauty
- Beauty companies can offer products and services to help consumers achieve the pale and otherwordly look popularized by vampire imagery.
