Vampires keep biting deeper into the main vein of popular culture. A pictorial for Elohim's Spring/Summer 2010 line features pale-faced models faces giving off a very vampire-esque vibe.
Elohim's new line is supposed to be the main attraction in this pictorial, but the static, pale faces of the vampire-influenced models do their best to steal the show. Vampires have always had a creepy yet seductive quality and photographer Sazeli Jalal definitely captures that here.
Implications - Businesses can benefit from popular film and television franchises by creating products and services that are inspired by the current pop culture crazes. Younger buyers are attracted to items and advertisements that reference imagery pertaining to their interests. A company can use this technique to reach new markets of buyers.
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