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Electrolux's ‘Vac from the Sea' Made of Ocean Garbage

By: Katie Cordrey - Published:   Updated: Aug 30 2011 • References: electrolux.se & reuters
Electrolux's 'Vac from the Sea' initiative will gather plastic from ocean shores and floating garbage patches. The reclaimed plastic garbage will then be used to make a limited number of vacuums that will then be put to work to raise awareness about plastic pollution and recycling, including the scarcity of recycled plastics needed for making sustainable home appliances.

The Electrolux Vac from the Sea website provides updates and information about the project and individual plastic clean-up and recycling efforts.

Implications - Electrolux’s ‘Vac from the Sea’ will have that garbage island in the middle of the Pacific gone in no time. Electrolux's aim is to take debris from the oceans and use them to make vacuum cleaners.

Stats for Upcycled Plastic Vacuums Trending: Older & Mild
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Concept: Vac From The Sea
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Segment: Females, 18-55
Comparison Set: 24 similar articles, including: dissolving packaging, recycled plastic islands, and plastic waste houses.