We may be turning our computers into the most expensive power strips. Here's a fiber optic Christmas Tree to plug into your USB port. If you are one of those holiday Grinches who hates to decorate your desk, but still want to avoid the "bah-humbug" label, this is small enough to fit in your desk drawer and doesn't even require decoration.

Check out last year's USB tree:

Implications - One of the most effective ways a brand can differentiate itself in a crowded market is by bucking convention and featuring a radical design on a traditional product. By offering consumers an alternative to the standard and eschewing design habit, the brand embeds its passion for creativity in the minds of consumers.