The ‘Us Versus Them’ 2012 SS lookbook ventures into the desert of Southern California. The team wanders out into Landers, California, a hot spot for earthquake wreckage. The dried up lake bed is notorious for being strewed with massive looming boulders and rock formations.
The Us Versus Them line was founded by James Banuelos and Mike Glory. The duo are subtly poetic and complex. The company site briefly outlines their personalities, and Glory signs off saying, “Us versus them // improvise and survive.” Not only is the apparel high quality and street fresh, but it also holds this unmissable vibe if strength and earned wisdom.
Check out the The Us Versus Them 2012 SS lookbook for some dapper spring styles.
Why This Trend Is Growing
- Desert-themed Fashion Collections
- Fashion designers can capitalize on the popularity of adventure-inspired lookbooks featuring desert landscapes and rugged attire.
- Celebrity-style Clothing Lines
- Urban adventure brand owners can explore more collaborative lines with celebrity endorsers to expand their brand presence and reach among their respective audiences.
- Minimalistic Brand Messaging
- Fashion retailers can create brand messaging that is simple yet powerful, conveying the underlying values which their target audience can easily relate to and identify with.
Industries Being Reshaped
- Fashion
- The fashion industry can explore using desert and adventure as their marketing and theme for their collections and incorporate more minimalistic messaging.
- Retail
- Retailers can capitalize on brand collaborations to market products and venture into adventure and outdoor-inspired themes.
- Outdoor Gear Production
- The outdoor gear production industry can promote their products by highlighting their rugged and adventure-ready features and appearance that suits the rugged and minimalist lifestyle of adventurers.
