The Guitar Boat

By: lourdes sanchez bayas - Published: Oct 11, 2008   Updated: Mar 24 2011 • References: likecool
This unique-looking boat, which was built to look like a guitar, belongs to Australian singer Josh Pyke.

Pyke rides the boat regularly through Sydney Harbor to promote his song "Make You Happy."

The boat is a replica of the guitar Pyke performs with. It is also used as a prop in Pyke’s upcoming music video for "Make You Happy."

Implications - Josh Pyke's publicity stunt is successful because the guitar-shaped boat embodies Pyke's music; onlookers understand that he is a musician. When planning interactive promotions or publicity stunts, companies must keep their brand's identity and overall mission in mind to create an event that won't confuse potential consumers or isolate current customers. Stats for Instrument-Inspired Watercraft Trending: Older & Chilly
Research: 15,010 clicks in 396 w
Interest: 4 minutes
Concept: Instrument-Inspired Watercraft
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: boats powered by human fat (follow up), redneck houseboats, and monster sailboats.