Superstar

Trading Guns for Cameras

By: Going Like Sixty - Published:   Updated: May 19 2011 • References: thestar
Pixels for Pistols is a gun trade program launched in Toronto to get stolen guns off the street. It's targeted at people who have guns in their homes illegally. These are the guns that are stolen and end up on the street used by criminals to create crime and havoc. The Toronto police want guns out of homes in order to reduce the number of thefts.

Implications - Pixels for Pistols is actually a joint effort with Henry's camera chain, which owns 26 different stores. During the specified four-week period, Toronto residents who hand over guns that are legal or not will receive a free Nikon Coolpix S52 or a Coolpix P60 camera. The offer even includes photography lessons!

Stats for Creative Crime Stoppers Trending: Older & Chilly
Traction: 12,347 clicks in 307 w
Interest: 4 minutes
Concept: Creative Crime Stoppers
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: machine gun cell phones, potato gun contests, and golfing guns.