Kellog's Unicorn Froot Loops are Now Available in the UK
Ellen Smith — September 21, 2017 — Lifestyle
The beloved Kellogs classic cereal has undergone a whimsical makeover with the introduction of Unicorn Froot Loops -- a magical iteration of the popular childhood treat.
The limited edition breakfast staple is packaged in a glittering box that's both exciting and nostalgia-inducing. Through the tasty treat, consumers are invited to reminisce in a childhood indulgence, all while enjoying the surprising health benefits the cereal offers, like vitamins C and B, calcium, and iron.
The colorful rainbow-hued treat speaks to current consumer and social media cultures, which have witnessed an influx of unicorn-themed products that range from apparel, to cosmetics and beverages. The cereal, which is currently only available in the UK, is already a hit among social media users who have been sharing photos of the treat.
The limited edition breakfast staple is packaged in a glittering box that's both exciting and nostalgia-inducing. Through the tasty treat, consumers are invited to reminisce in a childhood indulgence, all while enjoying the surprising health benefits the cereal offers, like vitamins C and B, calcium, and iron.
The colorful rainbow-hued treat speaks to current consumer and social media cultures, which have witnessed an influx of unicorn-themed products that range from apparel, to cosmetics and beverages. The cereal, which is currently only available in the UK, is already a hit among social media users who have been sharing photos of the treat.
Trend Themes
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Unicorn-themed Products — Opportunity to capitalize on the current consumer trend of unicorn-themed products by introducing innovative unicorn-themed items in various industries.
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Limited Edition Packaging — Potential for creating excitement and nostalgia among consumers by offering limited edition packaging for existing products in different industries.
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Health-conscious Indulgence — Opportunity to cater to health-conscious consumers by offering indulgent products that also provide health benefits, like vitamins and minerals.
Industry Implications
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Food and Beverage — Incorporate unicorn-themed or limited edition packaging into food and beverage products to attract consumers and create social media buzz.
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Cosmetics — Develop unicorn-themed cosmetic products, tapping into the trend and targeting consumers looking for unique and playful beauty items.
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Apparel — Create unicorn-inspired clothing and accessories to cater to fashion-forward consumers who want to express their individuality through their style choices.
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