It is official that in 2019, Tokyo will enjoy a UFC training gym. Set to open 20 franchise locations in the country, the Ultimate Fighting Championship holds that "the overall passion for sports, entertainment, and fitness is strong in Japan."
UFC will use this opportunity to expand its TRAIN DIFFERENT® philosophy and engage in a whole new market. The UFC training facility will give members access to "full-range of fitness classes," MMA and performance-based training. These features will be made available both in private and in groups, in order to cater to personal preference. In addition, the UFC training gym will accommodate special programs for youth athletes. Moreover, each of the available classes is inspired by "training regimens of internationally acclaimed UFC athletes."
What's Driving This Trend
- Mma-inspired Training Programs
- Gyms are being inspired by the MMA industry to offer specific training programs and classes to their members.
- Performance-based Fitness Classes
- Fitness clubs are starting to implement performance-based training classes, taking inspiration from the UFC TRAIN DIFFERENT® philosophy.
- Youth Athletic Programs
- Gyms and training facilities are offering special programs for youth athletes, inspired by the UFC's youth athletic programs.
Who This Affects Most
- Fitness Industry
- The fitness industry can create disruptive innovation opportunities by incorporating UFC-inspired performance and fitness classes into their offerings.
- MMA Industry
- The MMA industry can expand their brand and create new revenue streams by partnering with gyms and training facilities to offer specific MMA-inspired training programs.
- Youth Athletics Industry
- The youth athletics industry can innovate by partnering with gyms and training facilities to offer youth athletic programs that incorporate performance-based training inspired by the UFC TRAIN DIFFERENT® philosophy.
