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Flailing Brands Embrace Microblogging to Stay Afloat

By: Jessica Marcel - Published: • References: mashable & gawker
The new business model for flailing online news and content providers may be microblogging. Adweak, a satirical take on contemporary advertising, is taking its content to Twitter. 

CNN and BBC News are some of the many major news outlets that have resorted to Twitter to add to their online presence.  With the decline of newspapers, and the ever-growing competition between websites, the smaller fish are turning to microblogging as a way to keep swimming.

But will this lead to better, faster content? Or just a whole lot more tweets to sift through every day? Twitter has already proven itself up to the task of reporting breaking news. Now comedians and entertainers are hoping it will give them a boost. Is there an end in sight? Stats for Twitter Interventions Trending: Older & Mild
Traction: 2,707 clicks in 283 w
Interest: 4 minutes
Concept: Twitter Interventions
Related: 42 examples / 32 photos
Segment: Males, 18-35
Comparison Set: 15 similar articles, including: 20 ways celebrities use twitter, life-proving photography, and 13 ways twitter enables activism.