Twisted Mobile Phone - BenQ-Siemens Snaked

It seems that the hottest trend to make advertising about a brand is to start advanced, occasionally weird-looking product concepts. Cellphone companies are actually spending a lot into concept models. BenQ-Siemens is unveiling their very creative model called Snaked, a phone for women. Instead of being carried, it is twisted around the wrist or around the arm. It has the usual Multimedia features and also the function to monitor the heartbeat and other physical conditions of the owner as he exercises.