With the tween market pumping about $50 billion into the U.S. economy annually, entertainment execs are constantly scouting out new actors and entertainers that have the potential to become national and international superstars.
Disney has found one recently that is all but guaranteed to be a huge star, as they’re grooming Kelly Blatz to be a big tween celebrity. One thing unique about Blatz is that Disney looks to target him at the tween male market, which has been largely underserved. To that end, they’ve placed him in a new series named “Aaron Stone.”
Tween females will definitely gravitate toward the young actor, so he could become a huge star if he can draw in both demographics.
Other tween-targeted stars ready to breakout are Frankie Jonas (younger brother of Jonas Brothers), Lucas Cruikshank (YouTube’s Fred Figglehorn), Hutch Dano and Adam Hicks (Zeke & Luther), Nat and Alex Wolff (Naked Brothers Band), Matthew Prokop and Justin Martin (High School Musical 3), Nolan Gerard Funk (Nickelodeon’s Spectacular!) and Sterling Knight (Sonny With a Chance).
What Makes This Trend Stand Out
- Tween Male-market Grooming
- Disney has begun grooming a young actor, Kelly Blatz, who will be targeted at the underserved tween male market.
- Underserved Tween Male Market
- The tween male market, which is currently underserved, presents a disruptive innovation opportunity for entertainment companies to create content and products tailored to their interests.
- Up-and-coming Tween Male Actors
- Several up-and-coming tween male actors, such as Frankie Jonas and Lucas Cruikshank, have the potential to become big stars and present opportunities for partnerships and collaborations in various industries.
Sectors Adopting This
- Entertainment Industry
- Entertainment companies can tap into the potential of the underserved tween male market by creating content and products tailored to their interests, such as TV shows, movies, video games, and merchandise.
- Fashion and Beauty Industry
- The grooming and styling of tween male celebrities, such as Kelly Blatz, presents a disruptive innovation opportunity for the fashion and beauty industry to create new product lines and marketing strategies.
- Marketing and Advertising Industry
- The increasing influence of tween boys as a consumer group presents a disruptive innovation opportunity for the marketing and advertising industry to develop new approaches and campaigns that resonate with this demographic.
