New Balance presents its latest creation of the classic Rainer sneaker model in a Turtledove colorway palette. Boasting an understated design, it highlights its GORE-TEX weatherized construction, ready to combat the terrains of winter. It is made from breathable material to create a waterproof exterior and continues to build upon that with the Vibram outsole unit that rests under, adding more grip.
Overall, it has different shades of cram and the paneled details also travel to the neutral N logo along the lateral side of the shoe. The collars are complete with smooth leather materials and rounding out the design are the speckled accents that detail the shoe all over -- it is now available to shop online.
Image Credit: New Balance
What Makes This Trend Stand Out
- Weatherized Sneakers
- The trend for weatherized sneakers with unique features for combating winter terrain opens opportunities for new entrants with innovative materials and sustainability as a key differentiator
- Understated Design
- Minimalistic designs are increasingly popular with consumers seeking a timeless aesthetic and drive for sustainability giving opportunities for companies to introduce highly functional, yet stylish products
- Gore-tex Technology
- Demand for high-performance footwear with unique material technologies presents opportunities for Gore-Tex to introduce new and innovative applications.
Sectors Adopting This
- Footwear Industry
- Companies in the footwear industry can leverage the trend for weatherized sneakers with unique and innovative features to boost sales and gain market share
- Manufacturing
- Manufacturing companies can explore ways of incorporating sustainable materials and Gore-Tex technology to create high-performing and eco-friendly products
- Outdoor and Adventure Industry
- The demand for footwear with advanced features suitable for various terrains creates an opportunity for companies in the outdoor and adventure industry to introduce weather-resistant and highly functional footwear.
