The Turn My Out music video could very well hypnotize viewers as much as the dancers in the clip are themselves. But instead of getting primed for such hypnosis with the use of a pocket watch, matchstick or coin, the music proves mesmerizing enough. So much so that people may find their awareness lowered and their need to dance heightened.
Cleverly and creatively directed by Mathy Tremewan and Fran Broadhurst of London-based studio Mathy & Fran, the Turn My Out music video was produced by Shameless. A relatively simple concept, the video was shot in studio against plain yet colorful backdrops. With a complementary wardrobe, the video embraces a very youthful and hipster lifestyle. Of course, that is the target demographic of British artist Russ Chimes.
What Makes This Trend Stand Out
- Hypnotic Music Videos
- Opportunity for artists to create captivating music videos that mesmerize viewers and enhance the overall music experience.
- Creative Direction in Music Videos
- The demand for unique and imaginative direction in music videos opens up opportunities for directors and production studios to showcase their visual storytelling skills.
- Targeted Marketing Through Music Videos
- Brands can collaborate with artists to create music videos that resonate with specific target demographics and build brand awareness in a visually engaging way.
Sectors Adopting This
- Music Industry
- Artists and record labels can leverage hypnotic music videos to enhance their brand image, engage fans, and increase music consumption.
- Film and Video Production
- Production studios specializing in music videos can capitalize on the growing demand for creative and visually captivating direction to attract clients and expand their portfolio.
- Advertising and Marketing
- Brands can explore collaborations with artists to create targeted music videos as a unique form of advertising that captures the attention of their desired consumer base.
