The Turn My Out music video could very well hypnotize viewers as much as the dancers in the clip are themselves. But instead of getting primed for such hypnosis with the use of a pocket watch, matchstick or coin, the music proves mesmerizing enough. So much so that people may find their awareness lowered and their need to dance heightened.
Cleverly and creatively directed by Mathy Tremewan and Fran Broadhurst of London-based studio Mathy & Fran, the Turn My Out music video was produced by Shameless. A relatively simple concept, the video was shot in studio against plain yet colorful backdrops. With a complementary wardrobe, the video embraces a very youthful and hipster lifestyle. Of course, that is the target demographic of British artist Russ Chimes.
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