Motivating Morning Campaigns
Each execution of the print ads display a different day of the work week, scrawled with pep talk to get you through the long days 'til the weekend. The illustrations are simple, but the bright and sunny colors are visually energizing and positive. The Tropicana Ads fittingly end with the tagline, â€œYour daily ray of sunshine.â€
Implications - With stress, anxiety and other social disorders at all-time highs, it's important for advertising firms to project a degree of positivity onto all of their endeavors. Going forward, businesses should acknowledge that a billboard that is overtly pessimistic will likely elicit fewer purchases than a commercial that is flattering, hopeful and altogether pleasant.