Rockstar

The Tropicana Ads Give You a Daily Dose of Sunshine

By: Summer Luu - Published:   Updated: Aug 10 2011 • References: tropicana and ibelieveinadv
I would want to wake up to these Tropicana Ads every day for its motivating words.

Each execution of the print ads display a different day of the work week, scrawled with pep talk to get you through the long days 'til the weekend. The illustrations are simple, but the bright and sunny colors are visually energizing and positive. The Tropicana Ads fittingly end with the tagline, “Your daily ray of sunshine.”

Implications - With stress, anxiety and other social disorders at all-time highs, it's important for advertising firms to project a degree of positivity onto all of their endeavors. Going forward, businesses should acknowledge that a billboard that is overtly pessimistic will likely elicit fewer purchases than a commercial that is flattering, hopeful and altogether pleasant.