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To evoke any type of 'wow' factor these days, toilet paper has to offer a lot me than "Comfort Where You Want It," "A Stronger Feeling of Softness," "Pillowy softness you can see and feel" and will have to offer more than just the "Best For Bear Bottoms."

Don't know what I mean? Check out these novel approaches to toilet paper, from black TP to sudoku sheets and rolls of terror.

Some designers have realized TP can actually be beautiful; just look at the hot pink toilet paper wall decal from Design3000!