Prodigy

This 2010 Lexus RX Ad Turns Back the Hands of Time

By: Vincent Salera - Published: Mar 12, 2009 • References: coloribus
This commercial for the new 2010 Lexus RX uses striking cinematic special effects and an engaging musical score to show that this impressive automobile can avoid accidents due to its advanced features, including heads-up navigation.

The dramatic scene where individuals walk to the Lexus after an accident and manually push back the vehicles does a great job of showing us how comforting it could be to have all these new safety features. The ad was created by advertising agency Team One / El Segundo, CA with creative direction by Chris Graves, Jon Pearce and Gavin Lester.