THIS Toothbrush is Inspired by Cigars and the Ancient Miswak

By: Meghan Young - Published: Jan 31, 2011 • References: & core77
Tasked with the redesign of a recently discarded product by Core77's Alan Chochinov at the School of Visual Arts in New York, Leen Sadder designed the THIS Toothbrush. For millennia, people in the Middle East and Asia used twigs from the Salvadora persica tree, which they called called Miswak, to clean their teeth. THIS Toothbrush is inspired by this ancient fact, and eliminates the need for a traditional toothbrush and paste.

Focusing on an interesting packaging strategy to make THIS Toothbrush appealing to Western consumers, Sadder was further inspired by cigar cases and cutters. Stats for Twiggy Teeth-Cleaners Trending: Older & Average
Research: 10,154 clicks in 274 w
Interest: 4 minutes
Concept: THIS Toothbrush
Related: 47 examples / 36 photos
Segment: Males, 35-55+
Comparison Set: 17 similar articles, including: sleek bathroom decor, multicolored toothbrushes, and noodle pen holders.