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World's First Sexy Supermarket Edit
MPreis


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World's First Sexy Supermarket - MPreis
MPreis
Published: May 22, 07
Comments: 1
Views: 5,348

MPreis, a chain of supermarkets in western Austria, bills itself as the world’s first “Sexy Supermarket” through its use of stylish architecture and interior design.
For the last 15 years Mpreis has commissioned talented up and coming architects to design their stores based on their individual locations. This individual approach is a stark contrast to most uninspired cookie cutter buildings of chain retailers who find a formula and repeat it, regardless of location.

A keen eye for aesthetics continues inside the stores, which feature sleek café‘s and carefully chosen materials. And the experience goes beyond design – MPreis also understands the value of storytelling, emphasizing that the company is family-owned, and was founded by an entrepreneurial woman (Frau Therese Mölk) in the 1920s.

Surprisingly, price levels at MPreis aren’t higher than at competing supermarkets in the region. Although award-winning design comes at a slightly higher cost than generic structures, the buildings look more expensive than they are.

References:  trendhunter

Filed In:  architecture art naughty








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of World's First Sexy Supermarket or comment about MPreis.

rocketranger on May 22, 07  0 Trends   2,582 Comments
Hey Whole Foods can U do this?? Trader Joes. Nice. Rad Tech Trader Joes/ Im Game. Come to the US. Nifty. Much use alone.
rocketranger on May 22, 07  0 Trends   2,582 Comments 0
Favorited by Diana Sabrain on Jul 5, 08


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World's First Sexy Supermarket