Subconsciously, everything we see affects the way we feel and think, making the psychology of color an important factor in understanding how to change people's perceptions based on visual acuity.
When it comes to painting the home or the office, certain colors can make each room have a completely different atmosphere. For example, blue is associated with productivity while, green with tranquility and red with appetite. According to this infographic, "studies show that red can make you do poorly on exams" and pink is used in prisons "to initially calm inmates."
Clearly, colors have a huge impact on our way of thought, which is why brands pay special attention to the colors they use in their campaigns and logos based on the psychology of color.
Cognitive Chroma Charts
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