POPEYE
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General Motors form “power partnership” with Paramount Pictures for joint promotion of the new upcoming live-action Transformers movie. The four main GM vehicles that will be in the film, including “Bumblebee” (Chevy Camaro), “Autobot Jazz” (Pontiac Solstice), “Autobot Ratchet” (HUMMER H2), and “Ironhide” (GMC Topkick). “Bumblebee” changes from the classic Chevrolet Camaro, and is a central character in the saga of aliens who take mechanical forms when on Earth. “Autobot Jazz” converts from a Pontiac Solstice in a hardtop format. A Hummer H2, modified as a rescue vehicle, changes into “Autobot Ratchet,” and “Ironhide” changes from a GMC TopKick medium-duty truck. They all star in this summer’s live-action blockbuster, “Transformers,” from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, which will premiere July 4.  "'Transformers' is a compelling project and offers us a global platform for marketing GM products and building our brands," said Mike Jackson, GM North America vice president, marketing and advertising. "It represents the perfect intersection of entertainment, marketing and design."
"The first time I saw the new Camaro, while touring the GM Design Center, I knew immediately that it would be the perfect 'Bumblebee,'" said Michael Bay, the film's Director. He continued, "It's got beautiful lines and a classic, timeless look. There were no other cars that came even close. I have had a great working relationship with GM for many years and am psyched to be working with them on 'Transformers.'"
(transformersmovie)References: media.gm, transformersmovie Filed In: |
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GM Vehicles Become Movie Stars (Transformers)
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| rocketranger on Mar 11, 07 0 Trends 2,582 Comments |
Will see on DVD.
Need to see Sp FX for movie.
Nice PR for GM.
Now can GM deliever???? |
rocketranger on Mar 11, 07 0 Trends 2,582 Comments
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