H&M's The New Icons collection is the latest to come of the clothing label. The line is deliberately inspired by models Joan Smalls, Daphne Groeneveld, Lindsay Wixson and Liu Wen who will be used to get across a look that represents the women while off duty.
Incorporated into this apparel series are the looks that many have seen Smalls, Groeneveld, Wixson and Wen wearing while shifting between shoots. Frequently the primary subjects of street style blogs, fans have become well acquainted with their now trademark manners of dress. Given the specificity of the styles, H&M will allow viewers to take from their most memorable ensembles with ankle boots, hats, frilled faux leather and sheer skirts.
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Research: 2,178 clicks in 165 w
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Concept: The New Icons
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Segment: Females, 18-35
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