Prodigy

Boursin Love Story Ends With an Untimely Combine Harvester

By: Vincent Salera - Published:   Updated: Aug 16 2011 • References: youtube & coloribus
This commercial for Boursin cheese begins with a young couple frolicking in the sun, enjoying a glass of wine, bread and Boursin cheese. What more could you ask for? There's a very unexpected twist to the ending of this love story, however, as you will soon see. Great work!

The commercial was created by advertising agency RKCR Y & R, London with creative direction by Nicola Hawes and copy written by Andy Forrest.

Implications - Businesses that integrate humor into either their actual products or marketing strategies will benefit in many ways. Firstly, they will portray themselves as an approachable company, and secondly as an organization in which people can trust. Consumers will be much more likely to invest in a company that isn't intimidating.

Stats for Ironic Cheese Ads Trending: Older & Mild
Traction: 2,748 clicks in 288 w
Interest: > 3 minutes
Concept: Ironic Cheese Ads
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: giant cheese concert hall, cheese sculptures, and food-topped furniture.