Ironic Cheese Ads
The commercial was created by advertising agency RKCR Y & R, London with creative direction by Nicola Hawes and copy written by Andy Forrest.
Implications - Businesses that integrate humor into either their actual products or marketing strategies will benefit in many ways. Firstly, they will portray themselves as an approachable company, and secondly as an organization in which people can trust. Consumers will be much more likely to invest in a company that isn't intimidating.