'The Discovery Toy Story 3' Google Ad is Selling Curiosity
Vittoria Natarelli — June 15, 2010 — Marketing
References: coloribus
'The Discovery Toy Story 3' Google ad is a hilarious combination of the classic Toy Story films with everyday search engine curiosity.
Google is using the excitement around Toy Story 3 to their advantage. The commercial features a very funny mash-up of the character's voices as they play with the Google search engine. 'The Discovery Toy Story 3' Google ad is well done and a creative and fun way to further push the company's popularity.
Google is using the excitement around Toy Story 3 to their advantage. The commercial features a very funny mash-up of the character's voices as they play with the Google search engine. 'The Discovery Toy Story 3' Google ad is well done and a creative and fun way to further push the company's popularity.
Trend Themes
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Creative Advertising — Companies can use creativity to increase brand awareness and popularity through ads, such as the 'The Discovery Toy Story 3' ad from Google.
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Mash-up Marketing — Creating a mash-up of popular culture with company advertising, like the combination of Toy Story and Google in 'The Discovery Toy Story 3' ad, can generate buzz.
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Humorous Advertisement — Using humor in advertisements, as seen in 'The Discovery Toy Story 3' ad, can be a successful and enjoyable way to engage with potential customers.
Industry Implications
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Advertising — The advertising industry can use 'The Discovery Toy Story 3' ad as an example of how creativity, mash-up marketing, and humor can be effective tools.
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Toy — The toy industry can look at 'The Discovery Toy Story 3' ad as an innovative way to promote products through mash-up marketing and collaborations with popular culture references.
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Film/entertainment — The film/entertainment industry can learn from the success of 'The Discovery Toy Story 3' ad in using humor and mash-ups to engage with audiences and create buzz around upcoming releases.
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