The Tele2 Giant Phone Lets Passersby Ring Free of Charge

The Tele2 Giant Phone was born from an idea to merge fixed telephones with the Internet. This playful publicity stunt brought three oversized ringers into three different Swedish cities, enabling passersby to use them to call friends free of charge.

Proving to the public just how easy it is to use, each Tele2 Giant Phone booth surely rounded up some calling converts. The Forsman & Bodenfors campaign also took on another teasing twist, telephoning the public from the Tele2 Giant Phone and awarding the answerer a prize.