The Tele2 Giant Phone was born from an idea to merge fixed telephones with the Internet. This playful publicity stunt brought three oversized ringers into three different Swedish cities, enabling passersby to use them to call friends free of charge.
Proving to the public just how easy it is to use, each Tele2 Giant Phone booth surely rounded up some calling converts. The Forsman & Bodenfors campaign also took on another teasing twist, telephoning the public from the Tele2 Giant Phone and awarding the answerer a prize.
Stats for Colossal Public Phones
Trending: Older & Mild
Research: 2,412 clicks in 279 w
Interest: > 3 minutes
Concept: Tele2 Giant Phone
Related: 81 examples / 62 photos
Segment: Neutral, 12-55
Comparison Set: 30 similar articles, including: public phone fish tanks, guerrilla urban knitting, and social media kiosks.
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