Target doesn't care what bloggers think about them. When a blogger emailed criticizing a billboard, she got a blow off email saying that Target doesn't deal with non-traditional media. Target went on to say that this allows them time to focus their efforts on publications that reaches their core "guest."
Implications - Moves like this are a tremendous blunder that even the biggest companies of the world should be very cautious about duplicating. Any organization that closes its eyes to the future risks being left in the past, and by completely misreading the pulse and direction of the world's consumers and their changing methods of gathering information businesses like Target put themselves at great risk.
Stats for Retail Giant Not Recognizing Blogs
Trending: Older & Mild
Research: 4,000 clicks in 431 w
Interest: 4 minutes
Concept: Retail Giant Not Recognizing Blogs
Related: 30 examples / 23 photos
Segment: Neutral, 18-35
Comparison Set: 11 similar articles, including: historical running shoe partnerships, height-adjusting laptop stands, and pocket-sized gaming pcs.
Retail Giant Not Recognizing Blogs
More Stats +/-
Height-Adjusting Laptop Stands
Historical Running Shoe Partnerships
Pocket-Sized Gaming PCs
State Fair-Inspired Dishes
Snapshot Travel Incentives