Retail Giant Not Recognizing Blogs - Target Says They Don't Care

Login  |  Join Now (FREE)!
Trend Spotting, Cool Hunting, and Innovation Trends
     Daily Issue (40+/Day)   |  Tech  |  Fashion  |  Pop Culture  |  Sex  |  Business  |  Eco  |  Art & Design  |  Bizarre
   

CAN YOU GUESS WHAT'S NEXT?

Next Trend

Going Like Sixty
On: Jan 29, 08
1682 Trends
246 Comments


Retail Giant Not Recognizing Blogs - Target Says They Don't Care [Edit]


Retail Giant Not Recognizing Blogs - Target Says They Don't Care Click for Larger Image

Target doesn’t care what bloggers think about them. When a blogger emailed criticizing a billboard, she got a blow off email saying that Target doesn’t deal with non-traditional media. Target went on to say that this allows them time to focus their efforts on publications that reaches their core “guest.”

“Target doesn’t participate in new media channels?” asked the Web site for the Word of Mouth Marketing Association. Target “dismisses bloggers” commented the blog for Parents for Ethical Marketing. “Ahem! So bloggers don’t count!” Ms. Jussel chimed in on ShapingYouth. Could Target, the ever-hip, contemporary retailer, really have such a low opinion of blogs, the ever-hip, contemporary media channel? Yes, at least for now. “We do not work with bloggers currently,” said a company spokeswoman, Amy von Walter, who agreed to speak with this traditional media outlet. “But we have made exceptions,” Ms. von Walter said. “And we are reviewing the policy and may adjust it.” Target’s policy is to focus limited resources on the big media outlets, like television stations and newspapers, which reach large numbers of shoppers. With a small public relations team, she said “we want to make sure we are making an educated decision and we live up to any promises we make, in terms of service.” (nytimes)




Via: nytimes  


Bookmark
Embed This Trend
Send to a Friend
RSS Feed







Add this to Your
Trend Portfolio
Collect Favorites, Add Comments,
Submit Trends and Earn Money
Trends


Comments:


err uhm earth to target. don't be so ignorant and open your eyes. I can imagine a strong backlash maybe, virtually everyone in NA is online.

By: Chris Skleryk on Jan 30, 08 | 135 Trends | 74 Comments

Target need to review their communications structures a tad.

By: Victoria Tremlin on Jan 30, 08 | 32 Trends | 43 Comments



Latest Trends Newsletter
Latest Trends Newsletter
trend newsletter
Trends RSS Feed

Trend Hunter Toolbar

Latest Trends RSS TREND HUNTER is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing, like this post about, "target blogs." By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool.

About Us | Trends | Trend Reports | RSS (98 Flavors) | Innovation Keynotes | Tips / Contact | Join
0.6889
Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.