Target Says They Don't Care

Target doesn’t care what bloggers think about them. When a blogger emailed criticizing a billboard, she got a blow off email saying that Target doesn’t deal with non-traditional media. Target went on to say that this allows them time to focus their efforts on publications that reaches their core “guest.”

Implications - Moves like this are a tremendous blunder that even the biggest companies of the world should be very cautious about duplicating. Any organization that closes its eyes to the future risks being left in the past, and by completely misreading the pulse and direction of the world's consumers and their changing methods of gathering information businesses like Target put themselves at great risk.