Looking much like they’re still wearing bikini tops or t-shirts, the models that appear in the Tangent Naked Tan shoot were previously, believe it or not, more neutral in color.
Naked Tan tanning products were sprayed onto the models, to make it look as though they've spent hours in tank tops and tees, baking in the sun. Photographed by Emmanuel Giraud with makeup by Martin Bray, this Tangent Naked Tan shoot is definitely one to look out for.
Key Themes Behind This Trend
- Faux Tan Lines
- Creating faux tan lines through tanning products and makeup to give the illusion of wearing clothes creates differentiation in the crowded tanning industry.
- Realistic Tans
- Offering tanning products that mimic a natural, realistic tan created by the sun is a trend that is gaining popularity among customers and presents an innovation opportunity for the tanning industry.
- Specialized Makeup
- Makeup specifically designed to enhance and complement tanned skin can be a lucrative market segment within the beauty industry.
Where This Applies
- Tanning
- The tanning industry has the opportunity to innovate by offering products that create faux tan lines and more realistic tans that mimic the appearance of sunbathing.
- Makeup
- The beauty industry can capitalize on the market for specialized makeup designed to enhance and complement tanned skin.
- Fashion
- The fashion industry can leverage the trend of faux tan lines by incorporating them into clothing designs and marketing campaigns.
