The OFW Family Pack is being offered at a very low price of Php 120 (that's around $2.7!) The pack comes with one roaming SIM for the Filipino living elsewhere in the world, and one local SIM. Subscribers can also get a zero maintaining balance until next week.
Implications - As similar telecommunications technologies continue to saturate the market, corporations have steadily lowered the price points of their products in order to compete with other corporations. It is thus ever important for companies to distinguish their products from their peers' in order to maintain price points at a set premium.