Talcid Shows You Don't Have to be Afraid

By: Ayman - Published: May 10, 2009   Updated: Aug 8 2011 • References: adsoftheworld
I really like these Talcid ads from Turkey. They take the heartburn concept of 'fear of food' into a very dramatic direction.

With a copy that says “Don't be afraid to eat,” the ads show food in scary scenarios: the iconic murderer in the shower, a shark attack and a rat or disgusting insect that causes the woman to jump on the chair.

The witty ads were photographed by Nejat Talas for Alice BBDO, Istanbul.

Implications - Ads that feature shocking imagery and humor are almost formulaic in their guarantee to generate public buzz and attract consumer attention. The imagery and slogans can be virtually unrelated to the product itself at first glance, so long as the comparison is attention-grabbing and knee jerk-worthy. Stats for Scary Food Scenarios Trending: Older & Chilly
Research: 2,762 clicks in 367 w
Interest: 4 minutes
Concept: Scary Food Scenarios
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: stomachs as appliances 2, laundry machines turned into stomachs, and indigestion painvertising.