The Bon Magazine Takin Care of Business editorial provides an exceptionally practical look at model Gertrud Hegelund. Stylist Marcus Soder paired high fashion ensembles with the needs of athletic, professional and dining settings, each one necessitating specific themed pieces.
Hegelund is found within a range of outfits in each image, captured here on behalf of photographers Klara Kallstrom and Thobias Faldt. Among the clothing displayed were off the shoulder bags, ivory sneakers, ballerina skirts and denim on denim pairings. Hair expert Mike Karlsson Lundgren matched each item according to the motif at play, seen in his inclusion of tight slicked back buns, dainty headbands, rustic knit hats and tousled tresses, matching each of the featured looks.
Key Themes Behind This Trend
- Practical Fashion Pairing
- Opportunity for fashion brands to create practical and versatile apparel that can be easily paired for different settings.
- Themed Editorials
- Opportunity for magazines and fashion publications to create editorials with specific themes that showcase how clothing can be styled for different occasions.
- Athleisure in High Fashion
- Opportunity for high fashion designers to incorporate athletic elements into their designs, creating a blend of comfort, style, and functionality.
Where This Applies
- Fashion
- Fashion industry can capitalize on the trend of practical apparel pairing by creating versatile and multi-purpose clothing lines.
- Publishing
- Publishing industry can benefit from themed editorials by providing readers with inspiration and guidance on how to style their outfits for specific occasions.
- Athletic Apparel
- Athletic apparel industry has an opportunity to collaborate with high fashion designers to create athleisure clothing that seamlessly combines style and performance.
