Fabio Di Corleto Illustrated Popular Web Brands with Swapped Logos
Megan Facciuolo — March 28, 2014 — Art & Design
References: behance.net
These swapped logos, illustrated by Fabio Di Corleto, are sure to throw you off. The Italian artist swapped the names, fonts and decals of some of the most well-known social media sites in these images.
Imagine if the iconic, chromed Google letters that appear on the search engine's home-page were actually used for Facebook? Fabio did a great job picking which logos would work best with others. He swapped the text of long-form video website Vimeo and short-form video app Vine; I was so used to the look of the logos, I had to do a double-take to notice the difference.
He also used the infamous blue background and white text that is usually Facebook's branding and turned it into "google+." The swap actually looks quite appealing. Other social media sites used includes MySpace, Skype, Twitter, and many more.
Imagine if the iconic, chromed Google letters that appear on the search engine's home-page were actually used for Facebook? Fabio did a great job picking which logos would work best with others. He swapped the text of long-form video website Vimeo and short-form video app Vine; I was so used to the look of the logos, I had to do a double-take to notice the difference.
He also used the infamous blue background and white text that is usually Facebook's branding and turned it into "google+." The swap actually looks quite appealing. Other social media sites used includes MySpace, Skype, Twitter, and many more.
Trend Themes
1. Swapped Logos - The trend of swapping logos plays with consumers' familiarity and challenges brand recognition.
2. Visual Branding - Visual branding is becoming increasingly important as consumers rely on recognizable logos for instant identification.
3. Creative Mashups - The trend of creative mashups in logo design allows for unique interpretations and unexpected combinations.
Industry Implications
1. Graphic Design - The graphic design industry can explore disruptive innovation opportunities in logo swaps to create new and engaging visual identities for brands.
2. Marketing and Advertising - The marketing and advertising industry can leverage swapped logos to create attention-grabbing campaigns and generate buzz for brands.
3. Social Media - The social media industry can experiment with logo swaps to refresh brand identities and engage users in a playful manner.
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