Winterized Holiday Kicks

Supra Snowflake Pack Gets Ready for the Jolliest Season

The holidays are just around the corner and for those who feel like dressing their feat in a festive mood, the Supra Snowflake Pack will speak to their mood.

The popular sneaker brand is constantly releasing new sneakers, so it's no surprise that they're ringing in the holidays a little early. The Supra Snowflake Pack uses the Terry Kennedy signature model as the basis for this mini collection. It's constructed from wool material which adds a depth of warmth to the feet and the overall feel of the sneaker. The main visuals involve snowflake patterns gracing the upper as a nod to the holiday. There's also two velcro straps as well as the SupraFoam midsole adding comfort, flexibility and impact resistant.

The Supra Snowflake Pack will be available in three colors.

Festive-themed Footwear
Opportunity for other popular sneaker brands to release mini collections of festive-themed footwear.
Woolen Sneakers
Opportunity for sneaker brands to release woolen sneakers as winterized options.
Velcro Straps
Opportunity for other shoe brands to incorporate velcro straps for added convenience and style.

Sectors Adopting This

Footwear
Footwear industry can take inspiration and release similar winterized and festive-themed collections.
Textile
Textile industry can explore more wool-based material options for various footwear collections.
Fashion
Fashion industry can create more festive-themed pieces, such as clothing and accessories, to cater to the holiday season.
SCORE
2.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 22%
Activity 37%
Freshness 8%