Sunnex Jeans

By: Ayman - Published: Apr 4, 2008 • References: policythought.blogspot
"Not made in America. Thankfully."

That is the slogan of the Mumbai jeans brand, Sunnex Jeans.

The slogan is accompanied with powerful statements in the print ads, such as: "America is the police of the world. Don't wear its uniform." and "If you were reading this on a New York street, you would be mugged by now," and "A San Francisco radio station offered a case of canned fruit juice to the family of the one-thousandth person to commit suicide by jumping from the Golden Gate Bridge."

Oh, the ad agencies just love America...

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Concept: Anti-American Advertising
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Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: glamorous desert fashion, urban bride editorials, and lox-topped pizzas.