The StumbleUpon page life cycle infographic blew me away with how much of the web's social sharing the site is responsible for. One of the most staggering stats is that StumbleUpon drives 50% of social media traffic in the US.
Another really interesting stat from the StumbleUpon page life cycle infographic is that the site gets 2.2 million web page uploads every month. For most of the categories, Facebook comes in a distant second, with Reddit and Twitter just behind. This infographic showcases really interesting numbers for anyone involved in social media.
Implications - Youth consumers are looking towards content curators to structure their experience of the web. Infographics feed this need with their ability to quickly communicate a lot of information. Companies should consider how they can curate the contents of the web in a meaningful and easy-to-register way for their consumers.
What's Driving This Trend
- Social Media Traffic Dominance
- The StumbleUpon page life cycle infographic reveals that StumbleUpon drives 50% of social media traffic in the US, presenting an opportunity for businesses to tap into this dominant platform.
- Content Curation
- Youth consumers' preference for content curators highlights the need for companies to curate the contents of the web in a meaningful and easy-to-register way for their consumers, creating a disruptive innovation opportunity.
- Infographic Communication
- The popularity and effectiveness of infographics in quickly communicating a lot of information signifies an opportunity for businesses to utilize this format to engage their audience.
Who This Affects Most
- Social Media
- The dominance of StumbleUpon in driving social media traffic presents opportunities for companies in the social media industry to leverage this platform for marketing and outreach.
- Digital Content
- The demand for curated and easily digestible web content creates disruptive innovation opportunities within the digital content industry to develop platforms and tools that facilitate content curation.
- Graphic Design
- The rising popularity of infographics as an effective communication tool calls for disruptive innovation in the graphic design industry to create visually appealing and informative designs.
