The social media platform TikTok has become a source of inspiration for aspiring "foodies," and the latest recipe to go viral comes from Delish with its Strawberry Cheesecake Bake. The desert is a play on the iconic baked feta pasta recipe that became an Internet sensation recently and uses the same concept – having a cheese (in this case, cream cheese) in the middle surrounded by the fruit (with the dessert leveraging strawberries in place of tomatoes).
To create the Strawberry Cheesecake Bake, put a block of cream cheese in the middle of a baking dish and surround it with strawberries. Sprinkle white chocolate chips atop and bake for 20 minutes at 425 degrees Fahrenheit. After mixing, serve the dish on a scone, pancakes, or by itself.
Image Credit: TikTok/@Delish
Why This Trend Is Growing
- Viral Dessert Recipes
- Social media platforms like TikTok continue to inspire viral dessert recipes similar to Delish's Strawberry Cheesecake Bake.
- Cheese-in-the-middle Desserts
- The concept of having a cheese (e.g. cream cheese) in the middle of a dessert creates potential for new dessert innovations such as the Strawberry Cheesecake Bake.
- Franchise Recipe Adaptations
- Adapting popular recipes like Delish's Strawberry Cheesecake Bake can create franchise opportunities for various food establishments.
Industries Being Reshaped
- Food and Beverage
- Social media platforms are changing the way consumers discover new food and beverage trends, and creating opportunities for food businesses to market new products through various social media platforms.
- Hospitality
- Hotels and restaurants can capitalize on viral food trends like Delish's Strawberry Cheesecake Bake, by including similar menu items on their dessert list to attract customers.
- Social Media
- Social media platforms like TikTok provide businesses with a tool to reach a wider audience, and allow for businesses to create opportunities to connect and engage with current and potential customers.
