Rockstar

Store The Impossible

By: Ayman - Published: • References: arabaquarius.blogspot
The ad campaign for Sony Micro Vault is absolutely one of my favorites of late: Funny, creative, smart, and visually pleasing. Most importantly, unlike most ads these days, it showcases the product and its features.  The creative force at Promoseven advertising agency in Dubai came up with this smart play on the ‘Store The Impossible’ tag line for the tiny 2GB card, with the idea of a tiny animal eating (storing) an impossibly huge one; such as a squid eating a whale or a tiny mouse eating an elephant. Another creative touch is the grin you see on the small animal’s face, as if storing something x1000 its size is no biggie. Simple, fun and effective. Stats for Fun Sony Campaign Trending: Older & Warm
Traction: 10,135 clicks in 346 w
Interest: 4 minutes
Concept: Fun Sony Campaign
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: romantic cliche photography, 16 clever sony ads, and tech-laden fitness gear.