Stoned by Josh Green was influenced by the annual and famous Coachella Music and Arts Festival. The editorial features blonde model Brittany Lucas from Models International who embraces the essence of the event. The story Josh created shows a young confident woman wearing barely-there clothing who is wandering around at the festival.
Brittany Lucas is captured wearing random eclectic garments to create the hippie and grungy feel. The model, who actually attended Coachella, helped recreate a wardrobe from her weekend there, using pieces from flee markets.
Josh shot this shoot without his team in the desert surrounding Palm Springs. This beautiful spread recreates the popular event that takes place every summer. Get ready to hit a summer beach party with Josh Green's beautiful and sunkissed editorial.
Key Themes Behind This Trend
- Festival-inspired Fashion
- Opportunity for fashion and apparel brands to create festival-inspired collections that embrace eclecticism, bohemianism, and grunge.
- Authenticity in Modeling
- Opportunity for modeling agencies to embrace authenticity by featuring models who possess actual experience with certain lifestyles, events, or subcultures.
- Remote Editorial Production
- Opportunity for photography and media professionals to explore remote editorial production approaches that allow for creativity and innovation in isolated natural settings like deserts or forests.
Where This Applies
- Fashion and Apparel
- Fashion and apparel brands can innovate by creating festival-inspired collections that embrace eclecticism, bohemianism, and grunge, appealing to millennial and Gen Z consumers who attend music festivals as a form of escapism.
- Modeling and Talent Management
- Modeling agencies can innovate by featuring models who possess actual experience with certain lifestyles, events, or subcultures, providing authenticity and relatability to their brand and partner companies who resonate with those values.
- Photography and Media Production
- Photography and media professionals can innovate by exploring remote editorial production approaches that allow for creativity and innovation in isolated natural settings like deserts or forests, providing visually stunning and immersive content for viewers across various platforms.
