If you are looking for a multi-purpose product that is convenient, effective, and affordable, look no further than the BLK/OPL TRUE COLOR—a stick foundation that perfects and protects the skin.
Retailing for just 10.95 at Ulta Beauty, the BLK/OPL TRUE COLOR carries a plethora of benefits. It can act as a pigment stick to deliver coverage; it also masks blemishes and under-eye circles. For those who prefer a more defined appearance, the stick foundation can also be utilized to sculpt cheekbones and other features. WIth SPF 15, the BLK/OPL TRUE COLOR offers daily sun protection, while Vitamins C and E work to hydrate and nourish the skin.
Finally, BLK/OPL uses a specialized shade ID technology that relies on "multi-colored, chromatic pigments to adjust to your unique skin tone and neutralize imperfections."
Image Credit: BLK/OPL
What's Driving This Trend
- Multi-functional Makeup
- The popularity of multi-purpose makeup products is rising as consumers seek convenient and effective options.
- Shade-matching Technology
- Shade ID or other technologies that adjust to individual skin tones offer a disruptive innovation opportunity in the cosmetics industry.
- SPF Skincare
- The inclusion of SPF in makeup and skincare products is a growing trend that provides opportunities for brands to capitalize on consumer demand for sun protection.
Who This Affects Most
- Cosmetics Industry
- The cosmetics industry can offer multi-functional makeup products with shade-matching technology and SPF to meet growing consumer demand.
- Skincare Industry
- The skincare industry can benefit from the inclusion of SPF in products and the development of shade-changing technology to better cater to consumer needs.
- Retail Industry
- Retailers can benefit from stocking and promoting multi-functional makeup products that provide convenience and affordability to consumers.
