Steven Holl Architects' Mixed Used Complex Connects in Every Way

By: Christina Butty - Published: Jul 10, 2009   Updated: Apr 4 2011 • References: stevenholl & dezeen
From the brain of Steven Holl Architects is this Linked Hybrid mixed-use complex. It connects eight towers in Beijing, China through the use of ‘skybridges.’

This Linked Hybrid mixed-use complex holds apartments, a hotel, school, underground parking, public green areas, commercial space, and a cinema.

No wonder there are so many buildings!

Implications - Today's consumer is more interested in pieces that serve a holistic purpose than anything driven by a particular service. Thus, buildings like this Steven Holl complex are sure to attract consumers, as it serves an entire slew of demands. Today's consumer is more interested in a lifestyle than a product, which is something companies should take into consideration through all initiatives. Stats for Skybridge Buildings Trending: Older & Mild
Research: 19,903 clicks in 358 w
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Concept: Skybridge Buildings
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Segment: Males, 18-55
Comparison Set: 34 similar articles, including: grass buildings, flaked light architecture, and rollercoaster architecture.