The Stay Sober Pill Will Fight the Disorienting Effects of Alcohol
Omar Yusuf — October 4, 2011 — Lifestyle
The 'Stay Sober Pill' does precisely what its name implies -- only time will tell, however, whether it's the godsend college students have waited for or a disastrous medical experiment.
To give you an idea of the pill's effects, American and Australian scientists first conducted tests on laboratory mice. After being loaded up with enough liquor to compel the rodents into feverous dancing, the group quickly administered the Stay Sober Pill, leaving the mice completely lucid, albeit somewhat confused by the sudden transformation. Glial cells, which make up 90% of brain matter and play a pivotal role in the immune system, are ostensibly shut off by the medication, preventing the body from registering the effects of alcohol. It's important to be aware of the potential hazards associated with a buzzkilling pill -- those who've self-administered could end up drunk driving or poisoning themselves with alcohol.
To give you an idea of the pill's effects, American and Australian scientists first conducted tests on laboratory mice. After being loaded up with enough liquor to compel the rodents into feverous dancing, the group quickly administered the Stay Sober Pill, leaving the mice completely lucid, albeit somewhat confused by the sudden transformation. Glial cells, which make up 90% of brain matter and play a pivotal role in the immune system, are ostensibly shut off by the medication, preventing the body from registering the effects of alcohol. It's important to be aware of the potential hazards associated with a buzzkilling pill -- those who've self-administered could end up drunk driving or poisoning themselves with alcohol.
Trend Themes
1. Alcohol Disruptors - The introduction of Stay Sober Pill may disrupt the alcohol industry by creating an alternative to the consumption of alcohol.
2. Pharmaceutical Innovation - The Stay Sober Pill is a disruptive innovation in the field of pharmaceuticals by providing a new solution for alcohol-related problems.
3. Neuroscience Breakthrough - The development of the Stay Sober Pill constitutes a disruptive innovation in neuroscience, by manipulating Glial cells to block the effects of alcohol.
Industry Implications
1. Pharmaceuticals Industry - The Stay Sober Pill will impact the pharmaceutical industry by providing a new medication to treat alcohol-related disorders and diseases.
2. Alcohol Industry - The beverage industry has the potential to be disrupted if the Stay Sober Pill replaces alcohol as a way to socialize and de-stress.
3. Neuroscience Industry - The development of the Stay Sober Pill may lead to further disruptive innovations in the neuroscience industry by discovering new means of manipulating Glial cells.
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