The Imperial Sportstroopers

By: Marissa Brassfield - Published: Sep 4, 2008   Updated: Aug 23 2011 • References: flickr & gizmodo
It was bound to happen: the Lego Galactic Empire and the 2008 Beijing Olympics fused into a photo gallery of epic proportions. Alan Chia's Imperial Sportstroopers is a fantastic iteration of pop culture sports lore at its finest.

In the Imperial Sportstroopers gallery, you'll see fencing, motocross, archery, and track and field by Star Wars Imperial Troopers. There's the medal stand and the medal awards ceremony, complete with tiny Lego flag. Amazing!

Implications - Humorous interpretations of world events or popular concepts are a great way for companies to establish a feeling of familiarity between a consumer and a product. Companies that incorporate comedic elements into their advertising techniques will see large returns in the future. Stats for Star Wars Lego Olympics Trending: Older & Mild
Research: 11,231 clicks in 403 w
Interest: 4 minutes
Concept: Star Wars Lego Olympics
Related: 51 examples / 39 photos
Segment: Neutral, 12-55
Comparison Set: 19 similar articles, including: miniature china monuments, top 33 lego creations, and lego star wars video game will include all six star wars films.