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The SSUR 2012 Holiday Collection Makes a Play on Words

By: Katie Pagnotta - Published: • References: hypebeast & store.hypebeast
The SSUR 2012 Holiday collection features an array of grammatically incorrect slogans, brand names and comical plays on words.

SSUR is a brand notorious for having a sense of humor and poking fun at major labels and their logo mania. SSUR takes these famous logos, names and words and alters them to make comical and hip gear. The predominately black and white collection consists of a "Crooklyn" logo, a play on "Brooklyn," and several other outlandish logos like "Channel" instead of "Chanel" and the "Lies" tee. The latter is a joke about the fraudulent nature of branding. These tees, sweaters and other merchandise are selling quick.

If you enjoy fooling around and don't take the fashion game too seriously you should definitely scoop up a piece from the SSUR 2012 Holiday collection. Stats for Imposter Graphic Apparel Trending: Older & Mild
Traction: 2,391 clicks in 105 w
Interest: 3.4 minutes
Concept: Ssur 2012 Holiday Collection
Related: 96 examples / 74 photos
Segment: Males, 18-35
Comparison Set: 35 similar articles, including: satan-worshiping streetwear, positivity-enforcing streetwear, and machete motif menswear.